How a local community pharmacy client increased its online sales and customer loyalty
A local community pharmacy was looking for effective solutions to take their business to the next level. They aspired to connect with patients and hospitals seamlessly and set up a pharmacy chain to make ordering medicines smooth for them.
Objective
A pharmacy client of ours was looking for some pharmacy solution that would prove effective for his offline pharmacy. We found that he did not have an online presence. That said, the pharmacy business was entirely offline, serving only the local community at which it was located. It didn’t possess a website or a mobile app.
The pharmacy business owner wanted to tap a wider customer base and grow in the industry. Nobody knew that he existed with zero online presence, due to which his sales were at an all-time low.
We aimed to build a new website for this client, a mobile app, and optimize the web and mobile app for better search engines and online visibility. Web service is sure to help a local community pharmacy connect with its potential consumers from distant as well.
It needed establishing an online presence that would educate more people about the business, drive brand awareness, understand different requirements of consumers, communicate, etc.
Challenge
Technology is an ever-changing arena. Hence, businesses must adjust to the transitions and embrace them to grow. This renowned pharmacy brand has the same concern and was looking for some digital pharmacy solutions to enhance their performance. At the same time, it yearned to increase its sales and improve existing operations.
At some point in time, their sales become constant, and they cannot see much increase in their annual turnover.
Plus, the client was also looking forward to delivering a holistic experience to its consumers.
We had to keep in mind that they belonged to the healthcare space and that their consumers would range from different communities. Hence we suggested digital pharmacy solutions, which comprises the website and mobile app, with a simple, user-friendly design stirred together with multiple features for its consumers’ utmost convenience.
The company had a significant local presence in the community they were located in. However, they were not successful in terms of digital presence. This made them lose a considerable amount of potential customers. We targeted to increase their leads and consequently sales. Google discoverability was the primary goal that we had to work on.
Solutions
We understand the fact that only delivering a satisfactory customer experience will not help a business and is not the only essence of success. Though it is one of the vital factors to be considered so we provide the best possible solution.
- We did in-depth industry research to come up with reasonable outcomes.
- We built a mobile app for both Android and iOS devices, and a website to increase brand visibility.
- Integrated web and mobile application with social media for a seamless transition.
- Enhancing the user experience of applications developed for the utmost convenience of visitors.
- Built accelerated mobile pages to better the ranking of their website on search engines and increase conversion rates.
- Optimized the page speed of web pages to reduce the bounce rate. Enhanced the load speed of the mobile app as well.
- Digital marketing for Pharmacy.
- Optimized their website for search engines with SEO, and their mobile app for the app store with ASO.
- Established google business listing, google analytics account and search console account.
- Reaped quality backlinks from some high authority websites to enhance the domain authority of their website.
- Worked on on-page optimization to increase search engine visibility and lowered bounce rate of their website and mobile app.
Results
With our digital pharmacy solution plan, our client experienced exceptional results. Though the first few months were crucial for our team, we did it since we started building the strategy from scratch.
A website and mobile app was developed with an easy-to-use interface and modern web development trends to keep its users engaged.
- More Customers : Online presence helped our clients gain more customers from different locations.
- Enhanced Competitive Ability : Online presence increased the competitiveness of our pharmacy client. They were now able to stay in touch with their consumers 24/7, irrespective of their location.
- High-Level Consultation to Patients : Their patient customers obtained the advantage of online consultancy from a remote location. Expert health consultants were available to assist them with their needs.
- Online Sales : Online sales pleased both the pharmacy owner and its customers. Consumers were able to order their medicine from anywhere and at any point in time. Medicines were delivered to their doorstep. Sales for the pharmacy increased, which ultimately led to an increase in profits.
- Convenience : Online pharmacy made it possible for the patients to order required medicines from their home’s comfort zone. They no more had to rush to the nearby pharmacy to buy medicines.
- Increased Customer Loyalty : Online presence helped them gain consumer trust. Consumers counted them as a credible sources for their medical needs.
- Notifications and Reminders : Mobile app helped them stay connected with their consumers. They were able to notify their consumers about ongoing discounts and offers on their store. It also helped them send refill reminders to their consumers.
Our pharmacy solutions and digital marketing for pharmacy helped the client experience a growth of more than 200% in website traffic. Our suggested digital pharmacy solutions helped them skyrocket their business. Moreover, they obtained quality leads, which led to increased sales and a boost in profit margin.