Case Study: Curaprox
Organization
Curaprox is an Oral Hygiene Brand focusing on the Oral Health of human beings all around the Globe since 1972. Curaprox deals with oral products like toothbrush, toothpaste, interdental brush, customized curaprox sets, etc. Curaprox also believes in educating their audience with fun reading lessons as well as interactive quizzes.
Challenges
Curaprox Thailand is a subsidiary of Curaprox. Curaprox Thailand sells their product online with a unique point system.
- To provide a seamless shopping experience for their customers.
- Educate their customers about oral health.
- Integrate a reward system called Cura Points.
- Let their customers connect with certified Oral Professionals and Practitioners.
- Marketing Campaigns, as well as Promotional, Offers to expand their business.
- Custom assessment module to analyze the thoughts of their users for oral health.
Solution
Hybrid Mobile Application which runs on Android & iOS using Woocommerce API. It had various modules like:-
- Complete Ecommerce Solution using Woocommerce API’s starting from browsing products to checkout and making payments within the app.
- Education module wherein users can read different lessons regarding Oral Health.
- Cura Points Reward System where users can earn predefined points for various activities like Shopping, Taking part in Assessments, etc.
- Connect with nearby Oral Professionals from their current location and checkout their qualification, contact details, distance on map, etc.
- Automatic Free Products or Shipping on the orders based on the users’ choice after shopping for predefined value in the cart.
- Google Sheets Integration to generate reports based on the users choice for further analysis
Result
Curaprox Thailand was able to provide a seamless shopping experience to their customers on their fingertips. Moreover, customers can access the lessons to educate themselves to learn more about oral health. Thus it proved to be an effective solution for the organization to interact with customers.